When the world ends (which might be soon), I can say for a fact that Jason Goodman and Jeremy Lovitt will be among the few to manage the daunting task of recreating civilization. Their Mad Max approach to sustainability not only allows them to make lemonade out of lemons, but helps them find the right lemons to use. Case in point,
Goods--their recently soft-opened food concept in Williamsburg, Brooklyn--began as an empty lot and an abandoned trailer (that they tracked down in upstate NY). Two years later, they've transformed the two into a kitchen, bar, and outdoor eating/drinking spot. Some of the neater details: the fully custom kitchen is inside a 1946 Spartan, the outdoor flooring will be repurposed wood from Coney Island's boardwalk,and the menu--created by chef Alex McCrery--will feature beef sourced from
Pat LaFrieda, hot dogs made with grass-fed beef, house made pickles, and beignets made to order; quite possibly the freshest donut you'll ever eat. I went with a Goods burger and curly fries. The loosely packed ground beef made for a surprisingly juicy burger for what I'm told is an 85/15 blend. Topped with local cheddar, caramelized onions, and served on a potato roll, I made a mess of myself eating it, but it was too delicious to put down and bother with napkins. And the curly fries. It was amazing to see these on the menu, not only because hand cut fries aren't my favorite, but because I haven't had them in years, and they're really fucking good. While I ate my face off, Jason took time out of his busy schedule to catch up with me about the project, about 3rd Ward, and plans for the future. It's a bit long, but we hadn't caught up for while. Regardless, it's an excellent opportunity to deconstruct the synapses of an artist who has launched himself, along with his business partner Jeremy, head first (and nuts on the table) into the role of being an entrepreneur, and a successful one at that.