After Spike Mendelsohn unceremoniously opened a Philly outpost of his Good Stuff Eatery in June of 2014 and then closed it a little over a year later, the lights are back on at 108 South 18th Street, this time in the form of a cheesesteak joint called Cleavers.
Although there wasn't much rework needed in the wake of Good Stuff Eatery's gut renovation of the space, the owners were smart enough to repaint and re-wallpaper all of the nonsense left behind by Spike's branding team. Unfortunately, they overcompensated a bit, plastering their namesake all over everything, including the salt and pepper shakers. They even have an actual brand they use to emboss their cheesesteak rolls (this is actually pretty cool but doesn't work as well as it should).
After my first bite, the reason for all this pomp and circumstance became dreadfully apparent.
This was a bad cheesesteak.
It was Upper mezzanine Aramark concession stand bad. Mall food court in Salt Lake City bad. Random country in the European Union trying to make a buck by leveraging Americana bad. Send it into Mikey Il's "This is Not a Cheesesteak" tumblr bad.
|This "cowmap" is pretty fresh tho.|