Tuesday, February 02, 2016

We Have Reached Peak "Overhead Time-Lapse Recipe Video"

Take a look at the troll talent of "march_of_the_pigs" above.

Okay okay okay we need to pump the brakes on this whole time-lapse cooking thing. Last night on Instagram, 7-Eleven used the gimmick for what has to be the stupidest recipe I've seen since Rachael Ray's "late night bacon." Using the hashtag #hacksonsnacks, the bodiless arms disassemble everything from a Big Bite hot dog to a taquito and...

Wait a second. You're buying the prepared food just to take it home and unprepare it?

Let me go ahead and stereotype here because I'm an ignorant jerk. I assume that if you're stopping into a 7-Eleven for food, either the meth's wearing off, the weed's kicking in, or you're me. You're not doing so to repurpose their hot dog roller options for gameday snacks. 

Think about it. Chances are that most of the stuff has been sitting on that encased meat treadmill for at least three hours, and even if it hasn't, it still looks as old and shriveled as, well, I'm not gonna go there. And even if you live next door, you still have to wait for the "food" to cool down before slicing it up and topping it with cubes of cheese (because melting cheese is an integral part of every one of these goddamn time-lapse videos). Does 7-Eleven really believe that this stuff is stable enough to reheat? It's barely edible to begin with. 

I understand the need to be creative* in order to move products, but #hacksonsnacks is an insult to the Superbowl snack table. For shame, Sevs.

*Use words like "squad," phrases like "yo frands," and other peoples' ideas like time lapse videos.

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