Showing posts with label food trucks. Show all posts
Showing posts with label food trucks. Show all posts

Thursday, September 16, 2010

My Friends are Cooler Than Your Friends: Kelvin Natural Slush Co.

Stories about former suits saying "fuck it" to pursue their dreams have become so commonplace these days that it was only a matter of time before the protagonist would turn out to be a long lost college buddy, so it came as no surprise when I found out that Alex Rein was behind the wheel of the recently opened Kelvin Natural Slush Co., a truck dedicated to slanging slushies.  True, he never seemed to be the "company man" type.  In college, we broke bread over cheesesteaks, likely having a profound conversation* that would ring in his ears almost 10 years later, telling him to bag the briefcase in favor of the freeze.  Since July, his big blue truck has been rolling around the streets of Manhattan serving up a refined riff on Slurpees that the rest of us suits would be proud to bring back to the office (or use in concert with the liquor of our choosing to numb the pain of being a suit).  Kelvin's been well received by Manhattanites, and Grub Street announced yesterday that they're up for a Vendy in the category of best dessert.  Amidst the craziness, Alex was kind enough to answer some questions for me.  I've yet to try the slush, but hopefully I'll get up there soon.

*Actual conversation may not have been very profound