Press Release Translations

Because I'm a hack (and because I don't write all that much anymore), it's rare that press releases show up in my inbox (why should they?). I also seldom read them, but since I'm in the mood to procrastinate today, I donated five minutes that I'll never get back to learn about Urban Farmer Steakhouse, opening at the old Four Seasons/new Logan Hotel on the Parkway (but not sure when because the press release didn't say, so I guess it's already open even though the hotel itself doesn't seem to be finished? I don't know).

I understand that the purpose of a press release (in addition to making yourself known) is to pique the reader's interest, but the verbiage can often be heavy handed and abstract. If you happen to be struggling though this press release or others, here's a quick list of translations for you. That way, you don't have to rely on adjectives to make your dining decision.

"Soul-nurturing sides" - probably macaroni and cheese

"Tailored to the local community" - black and white pictures of Love Park and Rocky

"Originating in Portland" - from Denver

"Rustic ambiance (sp)" - somebody found some old shit, cleaned it up and marked it up 600%

Since I work next door, I'll probably eat and drink there a whole bunch (and the place actually does sound pretty good), but I really couldn't let "soul nurturing sides" lie. Buen provecho.